If you've ever dropped and smashed your smartphone or seen someone else do it, you know just how devastating it can be. You may have thought to yourself, "I wish there was something I could do to prevent that from happening again." Now there is! This iCat Neck It lanyard is designed to keep your iPhone, iPod or iPad close at hand while significantly reducing loss. On one end is an adapter that plugs right into the bottom of your Apple device and the other end is a secure lanyard that can be worn around your neck. There's also a quick release detachable buckle that allows you to use your device further away, which is perfect for letting someone else see that hilarious video you saw the other morning.