If you've ever dropped and smashed your smartphone or seen someone else do it, you know just how devastating it can be. You may have thought to yourself, "I wish there was something I could do to prevent that from happening again." Now there is! This iCat Reel It strap is designed to keep your iPhone, iPod or iPad close at hand while significantly reducing loss. On one end is an adapter that plugs right into the bottom of your Apple device and the other end features an awesome retractable cord attached to a carabiner. This carabiner can be easily attached to belt loops, purses or backpacks. The retractable reel leash allows you to pull your Apple device up to 24" away from the device.